Branding
Medicart
Context
Fusing together the worlds of medicine and art, Maison 1608 helped Medicart create a unified name and branding for the new umbrella company that operates Epiderma clinics and other medico-aesthetic facilities. The desired image also needed to enhance the reputation of Epiderma, an established and well-respected brand in Quebec, through a skillful blend of science and aesthetics.
Strategy
The square symbolizes both the periodic table and the artist’s canvas, the latter of which represents the clients’ skin. Soft colours were favoured to express the art of fostering well-being. Strong, elegant, accessible and authentic, Medicart’s branding aptly translates from stationery to work garments, signs and products.
